Guides from the Bureau
Short, opinionated notes on choosing, checking and keeping a domain name.
How to choose a good domain name (and find it free)
The Bureau’s practical rules: length, the radio test, hyphens, trademarks — pick a name you will not regret in five years.
Read the guide →.com, .fr, .io or .dev: choosing the right extension
The .com reflex, trusted country codes, tech-flavoured endings and cheap experiments — a field guide to extensions, without the folklore.
Read the guide →Domain names and SEO: what really matters
Exact-match keywords, hyphens, domain age, history — what search engines actually weigh about your domain name, and what they ignore.
Read the guide →Ready to hunt?
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